TECH & LUXURY
CONSULTING & STRATEGY
‘A brand is a reason to choose.’
Cheryl Burgess, author
Référencée par Le Hub Bpifrance
Experte plateformes de marques tech
CLIENTS
MERSEN
Brand ecosystem audit
Benchmark and Positioning
Roadmap
UNISTELLAR
Brand values workshop
Brand Platform and Brand Book
Product portfolio positioning
JetFlo
Marketing Personae and USP
Brand Platform
Messages for the website
JetFlo
Marketing Personae and USP
Brand Platform
Messages for the website
DxO
Brand audit, brand architecture
Brand values workshops
Brand Book
Mocoh
Brand pillars
New website storytelling
Website UX et UI design marketing brief
Mocoh
Brand pillars
New website storytelling
Website UX et UI design marketing brief
SOS Accessoire
Brand audit, brand awareness research, personae
Brand mission and brand values workshops
Brand platform, briefs for naming and visual identity
Assurly
Brand values, manifesto, personae
Tone of voice & word design, signature & messages
Visual identity marketing brief
Assurly
Brand values, manifesto, personae
Tone of voice & word design, signature & messages
Visual identity marketing brief
Assurly
Brand values, manifesto, personae
Tone of voice & word design, signature & messages
Visual identity marketing brief
OVO Network
Creation of messages, website content
Marketing plan for various target audience - visitors and owners
Social media positioning strategy
Poderm
Marketing personae
Visual identity marketing brief
Social media positioning strategy
Netatmo
VP of Marketing
Brand positioning & brand architecture
New brand identity
Conception of messagesand communication campaigns
Netatmo
VP of Marketing
Brand positioning & brand architecture
New brand identity
Conception of messagesand communication campaigns
Jean-Paul Gaultier Parfums
International Marketing Manager
Brand reviews
International objectives and guidelines for launches and animations
Range rationalisation
Jean-Paul Gaultier Parfums
International Marketing Manager
Brand reviews
International objectives and guidelines for launches and animations
Range rationalisation
Kenzo Parfums
International Marketing Manager
Design and development of new products
Brand animation plans
Creation of communication campaigns
PRESENTATION
My methodology
Invested Branding®
Branding is invested with a sacred mission: to make your brand a highly coveted brand.
Invested Branding® is the methodology I've created. It involves internal teams and external stakeholders, who bring in their knowledge to produce the new branding and marketing design.
I believe that any branding evolution must be invested by the employees of the company – defined, shared and supported by the teams from start to finish. Thus empowered, everyone is committed to bringing the new brand promise to life.
In the mean time, I conduct external investigations with stakeholders, to propose innovative solutions and craft new experiences that will be meaningful in the field, in order to build your brand's desirability and user value.
SERVICES
Branding: long live the brand!
BRAND AND MARKET AUDIT
Quantitative and qualitative studies
Image and brand awareness research
Market research and competitive analysis
Personae, users pain points, use cases
Insight search
POSITIONING
& STORYTELLING
'Brand Mission' workshops
Brand platform: USP, Manifesto, Brand values
Communication guidelines: Key messages, word design, tone of voice
Social media strategy
CREATION, UX/UI, WEB & APP
in collaboration with
THE MIKADO COLLECTIVE
Naming and signature
Visual Identity
UX design
UI design
Website and app development
POSITIVE TRANSFORMATION
in collaboration with
CELSIOUS INNOVATION
Implementation of innovation strategies:
> Open innovation
> Start ups scouting
> Intrapreneur programs
> Hackhaton
> Innovation sprint...
CSR strategy
> Mapping of sustainability themes
> Eco-innovation
> B-corp Certification
> Workshop "Decarbonising our company"...
MY CAREER
Marketingaholic
4 markers
- Branding and marketing consultant since 2018
- Marketing executive for 15 years
- Entrepreneurial brand creation experience for 4 years
- Graduated in business administration and public affair in France's top selective universities (HEC, Sciences Po)
Demanding and creative sectors
- IoT and smart home as VP Marketing of Netatmo, a start-up that grew from 20 to 250 people in 4 years, acquired by the Legrand group
- luxury, as a marketing manager for the LVMH and Shiseido groups
- softwares, energy, insurance, tourism, fine foods, health and beauty… as a consultant.
One passion
Create strong brands andposition them favorably in the mind of their target. The offer must appear unique and clear, become an obvious choice. I campaign for that the brand is not “just marketing”, that it conveys the soul of your company and speaks to the subconscious of your customers.
COLLECTIVES
Collectives are a new type of agencies, where you have direct access to a team of independent experts, set up ad hoc for your project and accustomed to working together.
You only pay their fees, not the structural costs.
As a Marketing Lead, I contribute to the development of two collectives:
CREATIVE COLLECTIVE
MARKETING – UX/UI DESIGN – WEB & APP
POSITIVE TRANSFORMATION COLLECTIVE
POSITIVE TRANSFORMATION
CONTACT
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