TECH & LUXURY

CONSULTING & STRATEGY

‘A brand is a reason to choose.’

Cheryl Burgess, author

CLIENTS

DxO

Brand audit, brand architecture

Brand values workshops

Brand Book

Mocoh

Brand pillars

New website storytelling

Website UX et UI design marketing brief

Mocoh

Brand pillars

New website storytelling

Website UX et UI design marketing brief

SOS Accessoire

Brand audit, brand awareness research, personae

Brand mission and brand values workshops

Brand platform, briefs for naming and visual identity

Assurly

Brand values, manifesto, personae

Tone of voice & word design, signature & messages

Visual identity marketing brief

Assurly

Brand values, manifesto, personae

Tone of voice & word design, signature & messages

Visual identity marketing brief

Assurly

Brand values, manifesto, personae

Tone of voice & word design, signature & messages

Visual identity marketing brief

OVO Network

Creation of messages, website content

Marketing plan for various target audience - visitors and owners

Social media positioning strategy

Poderm

Marketing personae

Visual identity marketing brief

Social media positioning strategy

Netatmo

VP of Marketing

Brand positioning & brand architecture

New brand identity

Conception of messagesand communication campaigns

Netatmo

VP of Marketing

Brand positioning & brand architecture

New brand identity

Conception of messagesand communication campaigns

Jean-Paul Gaultier Parfums

International Marketing Manager

Brand reviews

International objectives and guidelines for launches and animations

Range rationalisation

Jean-Paul Gaultier Parfums

International Marketing Manager

Brand reviews

International objectives and guidelines for launches and animations

Range rationalisation

Kenzo Parfums

International Marketing Manager

Design and development of new products

Brand animation plans

Creation of communication campaigns

PRESENTATION

My methodology

Invested Branding®

Branding is invested with a sacred mission: to make your brand a highly coveted brand.

Invested Branding® is the methodology I've created. It involves internal teams and external stakeholders, who bring in their knowledge to produce the new branding and marketing design. 

I believe that any branding evolution must be invested by the employees of the company – defined, shared and supported by the teams from start to finish. Thus empowered, everyone is committed to bringing the new brand promise to life.

In the mean time, I conduct external investigations with stakeholders, to propose innovative solutions and craft new experiences that will be meaningful in the field, in order to build your brand's desirability and user value.

Ma méthodologie Invested Branding

SERVICES

Branding: long live the brand!

BRAND AND MARKET AUDIT

Quantitative and qualitative studies

Image and brand awareness research

Market research and competitive analysis

Personae, users pain points, use cases

Insight search

POSITIONING
& STORYTELLING

'Brand Mission' workshops

Brand platform: USP, Manifesto, Brand values

Communication guidelines: Key messages, word design, tone of voice

Social media strategy

 

CREATION, UX/UI, WEB & APP

in collaboration with
THE MIKADO COLLECTIVE

Naming and signature

Visual Identity

UX design

UI design

Website and app development

POSITIVE TRANSFORMATION

in collaboration with
CELSIOUS INNOVATION

Implementation of innovation strategies:

> Open innovation

> Start ups scouting

> Intrapreneur programs

> Hackhaton

> Innovation sprint...

CSR strategy

> Mapping of sustainability themes

> Eco-innovation

> B-corp Certification

> Workshop "Decarbonising our company"...

MY CAREER

Marketingaholic

4 markers

  • Branding and marketing consultant since 2018
  • Marketing executive for 15 years
  • Entrepreneurial brand creation experience for 4 years
  • Graduated in business administration and public affair in France's top selective universities (HEC, Sciences Po)

Demanding and creative sectors

  • IoT and smart home as VP Marketing of Netatmo, a start-up that grew from 20 to 250 people in 4 years, acquired by the Legrand group
  • luxury, as a marketing manager for the LVMH and Shiseido groups
  • softwares, energy, insurance, tourism, fine foods, health and beauty… as a consultant.

One passion

Create strong brands andposition them favorably in the mind of their target. The offer must appear unique and clear, become an obvious choice. I campaign for that the brand is not “just marketing”, that it conveys the soul of your company and speaks to the subconscious of your customers.

Raphaelle Raymond consultant branding et marketing

COLLECTIVES

Collectives are a new type of agencies, where you have direct access to a team of independent experts, set up ad hoc for your project and accustomed to working together.

You only pay their fees, not the structural costs.

As a Marketing Lead, I contribute to the development of two collectives:

CREATIVE COLLECTIVE
MARKETING – UX/UI DESIGN – WEB & APP

Collectif de création The Mikado Collective

POSITIVE TRANSFORMATION COLLECTIVE
POSITIVE TRANSFORMATION

Collectif de tranformation Celsious Innovation

CONTACT

What are you missing to do better?

Let's discuss!

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Legal Notice - © Raphaëlle Raymond 2022